Media Kit






BC and Yukon Book Prizes — Media Kit 2026


📚
Media Kit 2026

BC and Yukon
Book Prizes

West Coast Book Prize Society  ·  bcyukonbookprizes.com

249+Prizes Awarded
Since 1985
10Annual
Literary Awards
6,250+Books to
Rural Libraries
42Years Supporting
BC & Yukon

Since 1985

Who We Are

Every community
has a story.

Founded in 1985, the BC and Yukon Book Prizes — administered by the West Coast Book Prize Society — is dedicated to creating a community where books matter and every story has a home.

We celebrate the writers, illustrators, publishers, and passionate readers of British Columbia and Yukon, recognizing outstanding literary achievements and fostering a vibrant book community through 10 prestigious annual prizes and year-round programming.

Our work spans the full book ecosystem: an annual Awards Gala, school and library author tours reaching rural and remote communities, the Adopt-a-Library program, a weekly podcast, and our Storied video series.

The Awards

Ten prestigious prizes.
One vibrant community.

📖
Ethel Wilson Fiction Prize
Recognizing outstanding fiction by BC and Yukon authors.
🔍
Hubert Evans Non-Fiction Prize
Honouring excellence in non-fiction writing from BC and Yukon.
🌿
Dorothy Livesay Poetry Prize
Celebrating the finest poetry from BC and Yukon voices.
🏔️
Roderick Haig-Brown Regional Prize
For books that contribute to the understanding of BC and Yukon.
🌟
Sheila A. Egoff Children’s Literature Prize
Outstanding children’s books by BC and Yukon authors.
🎨
Christie Harris Illustrated Children’s Literature Prize
Celebrating illustrated children’s books from the region.
✊
Jim Deva Prize for Writing That Provokes
For books that challenge, question, and advance social change.
🏪
Bill Duthie Booksellers’ Choice Award
Selected by BC booksellers for the title they most love to recommend.
🦅
Borealis Prize: Commissioner of Yukon Award
Honouring outstanding literary contribution to Yukon.
🎖️
Lieutenant Governor’s Award for Literary Excellence
BC’s highest honour for a distinguished body of literary work.

2025 Impact

Measurable impact
across the region.

607Books donated to school libraries
28Libraries supported
76School presentations
20K+Students reached

Adopt-a-Library
Donors give sets of shortlisted books (valued at $500) to a school library. In 2025, $15,000 was donated — placing 603 books in 28 libraries and benefiting over 20,000 students, primarily in remote and lower-income communities.

Author & Illustrator Tour
12 authors and illustrators delivered 76 school presentations across Vancouver, Victoria, Chetwynd, Golden, Cache Creek, Prince George, Lone Butte, Trail, Kimberley, Dawson Creek, and Pemberton — in both in-person and virtual formats.

Annual Awards Gala
8 book awards and 2 author prizes were presented in 2025, with $28,000 going directly to authors, illustrators, and local publishers. Hosted at the University Golf Club with the Commissioner of Yukon in attendance.

Podcast & Storied Series
Our weekly podcast Writing the Coast produced 29 new episodes in 2025, garnering 4,668 downloads and listens. The Storied virtual lecture series presented 8 free programs on the craft of writing and illustration.

Audience & Reach

Where we meet
our community.

Our audience spans readers, writers, educators, librarians, publishers, and booksellers across BC and Yukon — and beyond. We connect with them year-round across print, digital, podcast, social, and in-person channels.

🎙️

Podcast — Writing the Coast

4,668

Downloads & listens for the 2025 season alone · 29 new episodes · 233 total episodes published · Weekly release featuring authors, winners, and community voices

🎬

Storied Video Series

8 programs

Free virtual craft lectures in 2025 · Topics include developing tension, writing about nature, and more · Freely accessible to all audiences online

📧

Monthly E-Newsletter

Literary trade

Reaches members, booksellers, librarians, educators, and the BC & Yukon literary community · Sponsor advertisements available at all tier levels

📱

Social Media

Facebook & Instagram

Active presence across platforms · Paid digital ads run in partnership with Vancouver Writers Fest newsletter and other literary media outlets

📰

Print & Digital Advertising

2,000+ programs

Gala programs printed and distributed province-wide · Ads in BC Bookworld (spring & fall editions), Vancouver Writers Fest program, and DOXA Documentary Festival program

🏫

Schools, Libraries & Bookstores

20,000+ students

Reached through Author Tour & Adopt-a-Library · In-person and virtual events at bookstores and public libraries in Vancouver, Nanaimo, Kimberley, and beyond

Audience profile: Authors, illustrators, publishers, booksellers, librarians, educators, and passionate readers throughout BC and Yukon. Sponsor visibility extends to the full literary trade — retail partners include Book Warehouse and Black Bond Books, and institutional reach spans public libraries, school libraries, and academic accounts province-wide. Our 2025 Awards Gala was attended by the Commissioner of Yukon.

Previous Partnerships & Collaborators

A network built
on shared values.

The BC and Yukon Book Prizes has cultivated deep partnerships across the literary, cultural, and civic landscape — connecting sponsors with the people who power the book industry in BC and Yukon.

Festival Partner
Vancouver Writers Fest
Co-presented author events featuring shortlisted authors including Billy-Ray Belcourt, Christopher Cheung, and Sarah Leavitt. Joint digital advertising in their newsletter reaches the full Fest audience.

Festival Partner
Whistler Writers Festival
Co-presented events with shortlisted authors, extending reach into the Sea-to-Sky corridor’s engaged literary and cultural audience.

Retail Partner
Book Warehouse & Black Bond Books
Annual Soirée host at the Broadway, Vancouver location. Book sales of $477 at the Soirée and $1,062 at the Awards Gala. Long-standing relationship supporting finalist launches and BC author discovery since 2014.

Retail Partner
Independent Booksellers Province-Wide
Finalist cover bookmarks distributed to independent bookstores across BC. Past retail partners include Fable Book Parlour, Upstart & Crow, and Windowseat Books.

Media Partner
CBC / Margaret Gallagher
CBC’s Margaret Gallagher hosted the 2025 Awards Gala, connecting the Prizes with one of Canada’s most recognized public media brands and its province-wide audiences.

Print Media
BC Bookworld & DOXA Documentary Festival
Placement in BC Bookworld’s spring and fall print editions — BC’s leading books publication — and in the DOXA Documentary Festival program, reaching documentary and arts audiences.

Government & Institutional Funders
Canada Council for the Arts · Canada Heritage / Canada Book Fund · BC Arts Council · BC Gaming · Creative BC · BCTF · Hamber Foundation · Penguin Random House Canada · Raincoast Books · Friesens · Ampersand Inc. · Sandhill Books · Beem Credit Union · Kimberley Art Gallery · Kimberley Public Library

Community Voices

What the community
is saying.

“
The BC and Yukon Book Prizes are a boost of confidence for an entire industry, in particular for the authors and publishers who invest so much of themselves in the writing, production, and publishing of books of the highest quality.
Chris LabontéPublisher & President, Figure 1 Publishing

“
I’m so impressed by the BC and Yukon Book Prizes, whose staff not only takes on the substantial effort of arranging the reading of hundreds of books… but also organizes extensive programming throughout the year.
Shashi BhatWinner, 2025 Ethel Wilson Fiction Prize

“
Championing new and unknown homegrown authors makes our bookshelves more diverse, interesting, and educational for our customers. Being a space that connects readers and BC writers is invaluable to us.
Mary-Ann YazedjianSpecial Projects Manager, Book Warehouse & Black Bond Books

Partnership Opportunities

Sponsor the
BC & Yukon Book Prizes.

We operate through the generous contributions of our sponsors and donors. By partnering with the BC and Yukon Book Prizes, your organization aligns with 42 years of literary excellence, community-building, and cultural investment across BC and Yukon.

Financial Overview

2025 Financials

Total Revenue
$184,555
Supporting prizes, author tours, Adopt-a-Library, podcast, and year-round programming.

Total Expenses
$184,188
Lean operations with near-zero surplus, reflecting our commitment to directing resources toward the book community.

Funding breakdown
Grants
$88,220

Sponsorships
$71,228

Donations
$4,062

Get In Touch

Let’s build something
together.

For sponsorship inquiries, media requests, or partnership opportunities.

Megan Cole
Executive Director
info@bcyukonbookprizes.com
bcyukonbookprizes.com
West Coast Book Prize Society · 5776 Willow Ave., Powell River, BC V8A 4P7